Marketing
I’m currently most excited about what AI can do for the marketing functioning. There are so many free (or very cheap!) tools that can help you accomplish task that were otherwise nearly impossible to do or very, very expensive.
Creating social media posts & ads.
Use tools like ChatGPT to create multiple versions of social posts and ads. Feed it past examples to keep your voice. Test variations to find what performs best and boost ad results.
With Higgsfield, you can generate realistic product shots that look like they came from a professional photo shoot. You can place your product directly into the images, create custom aesthetics that match your brand, and even turn those visuals into short videos for TikToks, Reels, and other social content.
Creating great social content is harder than ever, but video gives you an edge. It is eye-catching, easy to consume, and favored by algorithms. Tools like Overlap let you turn any video into bite-sized, shareable clips. No studio needed. Just start with content you already have.
AI video has gone from rough animations to polished, compelling clips you can generate with a simple prompt. Tools like VEO 3 and Kling now let creators produce high-quality videos for ads, launches, and social content, unlocking a new level of creative freedom.
Generating leads for business development.
ChatGPT can help you identify new leads by surfacing lookalike companies and uncovering adjacent industries to target, giving you a faster way to expand your pipeline and discover opportunities.
Paradigm turns static spreadsheets into spreadsheets on steroids, where every cell can call AI to enrich your leads with real data. It’s the fastest way to transform a simple list into an actionable pipeline.
Clay turns static spreadsheets into living databases, automatically enriching every lead with verified data, contacts, and context. It’s one of the fastest ways to go from a raw list to an actionable sales pipeline.
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