Cluely has an unusual origin story. It was originally founded by students as a way to cheat on internship interviews for new jobs they were applying to…it was so effective that the students actually got kicked out of school and their internship offers revoked. So instead, they decided to build a business around their product.
You are probably asking: so how is cheating related to sales and it's a fair question. But the genouis of this product is that it can be very effective at helping sales reps ace their meetings and close new business!
What is Cluely?
Cluely is an AI-powered desktop assistant that listens to your meetings and provides real-time support. Unlike traditional note-taking tools that summarize after the fact, Cluely operates during the conversation. It analyzes live audio and on-screen context to deliver instant answers, surface relevant knowledge, and suggest prompts that help you stay sharp in the moment. To use it, all you have to do is download the app, give it access to your screen and microphone, and hit record.
How Cluely Helps in Sales
Prompt Suggestions
We have all been on a call where we don't exactly know what to say or maybe have even briefly gotten distracted. When you are stuck, Cluely can help suggest answers via their "What should I say next?" feature that gives an informed response based on your conversation.
Follow Up Questions
An extension of the prompt is getting additional feedback on follow up questions you should ask based on the context of the meeting. This can help make sure you are asking informed questions to your prospect or customer directly in the meeting.
Fact-Check Statements
You can leverage the fact-check statement to get additional context on what is being discussed and ensure both you and the customer or prospect who is talking have their facts right.
Knowledge Base
One of Cluely’s most powerful features requires the enterprise plan. With it, you can upload your product or sales knowledge base and query it directly during a meeting. For sales reps, this is game-changing. If a prospect asks about a niche product feature or specific contract terms you are unsure of, you can instantly pull the answer and position yourself as the expert.
Things to Consider
Like other note-taking apps, Cluely runs in the background and is hidden (by design!); however, this means that you will sometimes be recording people without their knowledge. Always check with your local laws to ensure you are in compliance with disclosure requirements or just let your customers and prospects know you are using a note-taking app.
Why This Matters?
Cluely may have started as a tool to game interviews, but its real value is in helping sales professionals perform at their best. Sales calls are high-stakes moments where missing a detail, stumbling on an objection, or asking the wrong question can make or break the deal. Cluely takes the pressure off by sitting in the background, listening and supporting in real time, so you can focus on building the relationship while still having the right answers, prompts, and follow-ups at your fingertips. This is especially powerful for new sales reps who are still learning the ropes, since Cluely shortens ramp time by feeding them the knowledge, confidence, and coaching they need to start contributing quickly.
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